Mon. Aug 2nd, 2021

The existing selection consist of small-carb and keto-pleasant flours, namkeens, desserts and cookies.

According to founder, Sudarshan Gangrade, the aim was to build reduced-carb choices to the carbohydrate-large Indian diet.

All of Lo! Meals products and solutions present a lot less than 5g of carbohydrate per serving, which is about 60% reduced than similar solutions in the markets.

For instance, typical Murukku consists of in between 9 to 11g of carbs per serving, when Lo!’s has 2.9g.

By way of these items, the organization hopes to lessen carbohydrate content in a common Indian meal from 75-85%, to below 50%.

“We hope to cut down the incidence of being overweight, diabetic issues and cardiac challenges by restricting carbs, and featuring health rewards, specially bodyweight loss and cutting down blood sugar stages, blood pressure, as well as triglycerides​.”

In 2016, about 166 million adults in India are over weight or overweight, and the amount of diabetic grownups had been believed to be virtually 73 million.

Domestic marketplace

Because launching two several years in the past, the organization tends to make an regular of US$1.5 million every year in profits, with revenue expanding month-on-thirty day period amid the pandemic.

In India, Lo! Food items items are generally marketed on the internet as a result of e-commerce platforms like Amazon, Flipkart, Bigbasket and its on the web retail outlet.

Its purchaser foundation features health and fitness acutely aware customers, as effectively as all those who are actively making an attempt to reduce bodyweight by means of a keto diet, or persons who are diabetic and have been advised by their health professionals to try to eat a reduce carbohydrate foodstuff.

Export markets

Outside of India, Lo! Foods solutions are also obtainable in Singapore and US, possessing began exports this year.

Functioning with a distributor in Singapore, the entire vary of goods comprising flours, namkeens, desserts and cookies are out there on e-commerce platforms this sort of as Lazada and Shopee.

In the US, it at present lists a person products, an all goal flour, immediately on Amazon. “We are also launching brownie combine, coated peanuts, pancake and waffle mixes,”​ Gangrade stated.

For its Europe exports, the agency will introduce its coated peanuts, nachos, crisps as perfectly as designed a new array of solutions comprising of a brownie, pancake and waffle mixes.

“These solutions attractiveness to the world audience so we are not only focused on the Indian or the expats, our products will be accessible for everyone​.”

“We’ve finalised distributors in Uk and France, and we are seeking to with any luck , launch by July.” ​Similar to its domestic and other export markets, the items will be bought on the web.

According to a report from Grandview study, the worldwide ketogenic diet marketplace is anticipated to arrive at US$14.75 billion by 2027, growing at a CAGR of 5.5% from 2020 to 2027.


Lo! Foodstuff expended a lot more than 6 months on R&D, coming up with an in depth item line of Indian treats and staples.

To make sure the reduce carbohydrate written content, the agency makes use of seed or nut flour, in its place of the standard grains and millets.

Gangrade said its greatest obstacle was making the wanted texture and shelf daily life.

“Snacking is not just about flavor, but also texture. Taste can often be managed through flavors and spices.​

“In addition, seed flours and other elements normally have a shorter shelf lifestyle, so we experienced to figure our packaging and ingredient proportion situation​.”

“In the finish, we’re offering a purposeful foods so we want to make absolutely sure that each serving of ours, delivers accurately the identical volume of carbs that we are promising​.”

Very last year, it raised US$500,000 from angel traders, and this yr in January, lifted a different US$1 million in a pre-Collection A spherical.