The current assortment consist of very low-carb and keto-welcoming flours, namkeens, desserts and cookies.
In accordance to founder, Sudarshan Gangrade, the goal was to build minimal-carb alternatives to the carbohydrate-weighty Indian diet.
All of Lo! Foods solutions deliver significantly less than 5g of carbohydrate for each serving, which is approximately 60% reduce than similar merchandise in the marketplaces.
For instance, regular Murukku incorporates between 9 to 11g of carbohydrates for each serving, although Lo!’s has 2.9g.
By way of these products and solutions, the firm hopes to lower carbohydrate information in a common Indian meal from 75-85%, to underneath 50%.
“We hope to reduce the incidence of being overweight, diabetic issues and cardiac dangers by restricting carbs, and giving overall health advantages, notably fat reduction and lessening blood sugar ranges, blood tension, as well as triglycerides.”
In 2016, about 166 million grown ups in India are obese or obese, and the range of diabetic grown ups had been estimated to be almost 73 million.
Domestic current market
Considering that launching two decades ago, the company would make an ordinary of US$1.5 million yearly in sales, with product sales growing month-on-thirty day period amid the pandemic.
In India, Lo! Meals items are generally bought on line by e-commerce platforms like Amazon, Flipkart, Bigbasket and its on-line retail store.
Its shopper base contains well being acutely aware customers, as properly as these who are actively trying to reduce fat via a keto diet, or individuals who are diabetic and have been suggested by their medical practitioners to take in a decreased carbohydrate foods.
Outdoors of India, Lo! Meals products are also out there in Singapore and US, possessing commenced exports this yr.
Doing the job with a distributor in Singapore, the full assortment of items comprising flours, namkeens, desserts and cookies are available on e-commerce platforms such as Lazada and Shopee.
In the US, it currently lists one particular item, an all reason flour, right on Amazon. “We are also launching brownie blend, coated peanuts, pancake and waffle mixes,” Gangrade said.
For its Europe exports, the business will introduce its coated peanuts, nachos, crisps as effectively as made a new variety of items comprising of a brownie, pancake and waffle mixes.
“These merchandise attractiveness to the world viewers so we are not only concentrated on the Indian or the expats, our items will be available for everyone.”
“We’ve finalised distributors in United kingdom and France, and we are wanting to hopefully launch by July.” Similar to its domestic and other export markets, the goods will be sold online.
In accordance to a report from Grandview investigate, the world ketogenic diet industry is predicted to reach US$14.75 billion by 2027, increasing at a CAGR of 5.5% from 2020 to 2027.
Lo! Foodstuff put in much more than six months on R&D, coming up with an substantial products line of Indian treats and staples.
To assure the reduced carbohydrate written content, the organization makes use of seed or nut flour, rather of the traditional grains and millets.
Gangrade explained its greatest challenge was creating the preferred texture and shelf life.
“Snacking is not just about taste, but also texture. Flavor can often be managed via flavors and spices.
“In addition, seed flours and other components commonly have a shorter shelf lifestyle, so we experienced to figure our packaging and component proportion situation.”
“In the stop, we’re offering a purposeful foods so we require to make confident that just about every serving of ours, delivers accurately the very same sum of carbs that we are promising.”
Last year, it raised US$500,000 from angel buyers, and this calendar year in January, lifted a further US$1 million in a pre-Sequence A round.